If your law firm has been enjoying sustained success and you’re ready for the next big step, opening a second office could be the natural progression. Expansion can often propel your firm’s growth trajectory forward, offer your services to a wider client base, and solidify your firm’s position within the legal industry. However, it’s not … Read more
We’re here today to shed light on a pivotal, yet often overlooked facet of your law firm’s digital marketing strategy – online client reviews. Now, it’s no secret that reviews matter. However, the extent of their influence might surprise you. Indeed, a significant number of potential clients are scrolling through reviews before they even think … Read more
Embracing new ways to enhance client engagement is a must these days. One way, now more than ever, is the Google Business Profile, specifically video reviews. Are you harnessing the potential of this rich, dynamic medium for your firm? Video reviews can provide an authentic, vivid snapshot of your clients’ experiences, taking your online reputation … Read more
In the ever-evolving legal landscape, law firms are no stranger to adapting and innovating to meet the demands of their clients and the market. However, so far 2023 has served up a unique mix of economic challenges that have far-reaching implications for how firms operate and succeed. From a decline in legal demand to the … Read more
A high-quality law firm website is not just a digital business card, but an investment that generates a strong ROI by either: Generating leads from your ideal clients Building credibility for your ideal clients Differentiate you from your competition (help them decide to contact you above all others) And ultimately it has to drive much … Read more
Recently we have talked with a lot of attorneys who are very concerned about the methods and tactics and less about the message they’re trying to send. It’s similar to what we see from a lot of other agencies. Starting with a tactic before having a strategy. It’s all too easy to be drawn towards … Read more
In the competitive world of legal services, law firms often grapple with a crucial question: to niche or not to niche? This decision can significantly impact a firm’s market standing, client base, and overall success. So, should your firm specialize in a particular area of law or offer a broad range of services? Let’s delve … Read more
The blogs you write for your law firm do not have to be a certain length. If anyone tells you that your blogs need to be a number of characters or words, they are misinformed. Contrary to popular belief, blogs don’t need to be a certain word count to rank high in search engines. So … Read more
I’ve been involved in SEO since the early 2000’s. One of the things that always bothered me about SEO is how we as an industry have historically done a bad job of promoting the noise in SEO. Or put another way, there are a lot of agencies out there that like to do things like: … Read more
Have you already caught a case of the Fridays this morning? Well, you’re in luck because Thank God It’s Legal Friday! Martindale-Avvo presents TGILF, our weekly news from June 30 flying around the legal community: Tune in next week for another issue of TGILF: Thank God It’s Legal Friday with Martindale-Avvo.