Retirement units have become a more affordable option for older Australians amidst the affordability crisis gripping Australia, a new study has revealed.

The 2022 PwC/Property Council Retirement Census found a widening affordability gap between retirement units and the traditional real estate market, with the average cost of a two-bedroom independent living unit (ILU) in a retirement village growing by just 6.6% over the 18 months to December 2022 to $516,000, compared to the 26% jump in national house prices over the same period to $831,900.

Daniel Gannon (pictured above), executive director of the Retirement Living Council, said the latest figures showed the crucial role of retirement villages in providing affordable housing options for older Australians, who were often hit hardest by cost-of-living pressures because of their fixed incomes.

“On average, units in retirement communities across Australia are 48% cheaper than the median house price in the same suburb,” Gannon said.

He said retirement villages should not be confused with aged care.

“Retirement Living communities offer a unique housing option that enhances wellbeing and lifespan for older Australians, and actually prevents the entry into aged care,” Gannon said.

“At a time when national housing affordability is eroding, and health care costs are also growing, the value proposition of retirement communities is strengthening – but there are some warning bells starting to sound.”

The census also revealed that the three-year development supply pipeline of retirement units was down by more than 50% to 5,100 dwellings, from the previous census forecast of 10,500. Findings also showed that national retirement village occupancy remained steady at nearly full capacity of 90%.

“The reality is, we have a market that’s pretty much full, which actually provides an affordable housing option when few other affordable options remain, and yet barriers to building more are emerging,” Gannon said.

“It’s not an unfamiliar story for this part of the housing market. Higher construction and debt costs together with general economic uncertainty has applied downward pressure on the supply pipeline.”

He urged caution to policymakers, given supply is forecast to ease and with ongoing legislative reviews expected to impact Victoria, Queensland, South Australia, Western Australia, and Tasmania.

“If governments make it harder for operators to build and operate retirement communities, the supply clamp will tighten even further – on a sector that we know offers an affordable and bespoke offering for older Australians, who simply can’t keep up with the traditional market which is becoming increasingly unaffordable to rent or buy into,” Gannon said.

From 4.4 million, the number of people aged over 65 is expected to increase to 6.6 million by 2041, presenting opportunities and risks for governments, he said.

“Australia’s population is ageing, which means our three tiers of government need to address and solve the challenges associated with housing this demographic cohort now,” Gannon said.

“If more seniors are living in age-friendly communities, there is significant economic upside for state and federal governments through reduced interaction with the health system and delayed entry to aged care.”

Use the comment section below to tell us how you felt about this. 

It’s one of the most frequently searched queries by attorneys in the United States: what is the Super Lawyers award, does anyone care about it, and does the designation belong on your website?

With any oft-asked question comes a million answers, and you’ll find replies in either extreme online. Some blogs feel very strongly that anyone who’s earned a Super Lawyers badge ought to put it on proud display. Others think it’s a meaningless and self-congratulatory boast, bordering on tacky.

Wading through all these opinions requires an investigation into their source. Look deep enough and you’ll often find a financial motive for feeling strongly anti or pro. Online attorney ratings is big business, after all.

It’s our feeling that whenever there are extremes of opinion, the truth usually sits somewhere between. So today, we’re going to get into this question, but we’re less interested in a “yes” or “no” answer than in a rationale.

(That said, don’t worry… if you’re looking for an easy yes or no, we’ll do our best to give you one at the end.)

As an attorney web marketing agency with no larger corporate parent, we don’t have a horse in this race. We work with many attorneys who are Super Lawyers — and many more who aren’t — but we don’t have any sort of kickback arrangement with Super Lawyers or their competitors.

Frankly, we’ve built a lot of law firm websites, and we’ve chosen to include this type of attorney rating badge on some while leaving them off others. It all depends on the firm — how they feel about Super Lawyers, how their clients might feel about it, what the local competitors are doing, and how that firm has positioned itself in terms of a USP (Unique Selling Proposition).

There are pros and cons. We’ll explore both of those. But first, let’s clarify what Super Lawyers is (including its sister designation, the Rising Stars award) and dispel some of the confusion about how it works and how important the program is.

What Is Super Lawyers? How Does It Work? Is It a Scam?

Super Lawyers is one of many attorney rating websites purporting to distinguish “the best from the rest” among U.S. lawyers. In its own words:

“Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of peer recognition and professional achievement. The patented selection process includes independent research, peer nominations and peer evaluations.”

There are plenty of other services that attempt to do the same thing (read our thoughts on Avvo reviews), but Super Lawyers is significant because:

• It’s one of the most popular attorney rating websites.• It’s owned by Thomson Reuters, the same corporate powerhouse that owns Westlaw.• It employs a unique approach for determining which lawyers rate well. (They even have a patent on the process!)• It appears on a lot of law firm websites, leading other lawyers to think it needs to be on theirs too.

Not everyone can earn recognition as a Super Lawyer. In fact, no more than 5% of the practicing attorneys in each state can be added to the registry each year. But the honor seems slightly less selective when you realize that not all lawyers are really in the running – only those whose names get submitted.

The selection process begins with a round of nominations, most of which are sent in by fellow attorneys. To its credit, the organization goes to great lengths to try to keep that process fair. For example:

• You can’t nominate yourself, nor can you pay your way into consideration.
• If you’re nominated by someone in your own law firm, that nomination is weighted differently and needs to be supported by someone outside the firm too. Ditto nominations from non-lawyers (such as your marketer).
• Super Lawyers maintains a research team tasked with assigning point values to nominated attorneys based on independent / objective criteria (e.g. honors, certifications, whether the attorney has been published, etc.). The same team has authority to find its own candidates too, whether they’ve been nominated or not.
• Attorneys who have previously earned high Super Lawyers ratings get to make the final decision.

So it really wouldn’t be fair to call Super Lawyers a racket or a scam. Those words go too far. Even the New Jersey Supreme Court agrees with that. Look no further than this 2008 court decision, which Super Lawyers is pleased as punch for you to read.

(It’s on prominent display on their website.)

“[The Super Lawyers selection process] is a comprehensive, good-faith and detailed attempt to produce a list of lawyers that have attained high peer recognition, meet ethical standards, and have demonstrated some degree of achievement in their field.”

“Suffice to say, the selection procedures employed by [Super Lawyers] are very sophisticated, comprehensive and complex.”

“It is absolutely clear from this record that [Super Lawyers does] not permit a lawyer to buy one’s way onto the list, nor is there any requirement for the purchase of any product for inclusion in the lists or any quid pro quo of any kind or nature associated with the evaluation and listing of an attorney or in the subsequent advertising of one’s inclusion in the lists.”

But while you can’t pay your way onto the list, you can pay your way to a higher spot on the list. (That is, attorneys who pay for premium placement get increased visibility on the Super Lawyers site.) And these are the ones who get the most visibility in Google and in their listings.

The program is a for-profit enterprise, owned by a major corporation, and so the whole process is ultimately about making Thomson Reuters money, however fair its methodology may otherwise be. That makes it different from some other honors. The Nobel Peace Prize this is not.

So if you’re wondering “is super lawyers legit?” the answer is that it has legitimacy but know that the top listings are paid advertiser spots and are marked by a small bookmark icon. You can see how subtle it is below:

What About Super Lawyers’ Rising Stars?

Rising Stars is a separate list, still maintained by Super Lawyers, but its honorees must meet the following criteria:

• The attorney is younger than 40 years of age
• The attorney has been in practice for 10 years or less
• The attorney otherwise meets the criteria necessary to be designated a Super Lawyer

Whereas the broader Super Lawyers list is limited to 5% of the practicing attorneys in each state, Rising Stars is even more selective. It’s limited to 2.5%.

To Decide Whether You Should Include Super Lawyers on Your Website, First Clarify Your Goals

Having laid out how Super Lawyers works and whether it’s “legit,” let us now turn to the question at hand: does the designation (usually expressed in the form of a colorful digital badge) belong on your law firm website?

To answer that, first ask yourself: why does anything go on your website? Why do you even have a website?

Those answers are easy: to get clients, to strengthen your brand, to edge out your competitors, and to communicate your USP.

In other words, the goal is to grow your firm and make more money.

Your website isn’t about bragging. It’s not about your biography. To put a sharp point on it, it’s not about you… or at least it shouldn’t be. (More on that in a moment).

So this whole conversation about whether to include Super Lawyers on your website comes down to this single inquiry: does it help your website do its job of growing your practice by getting you bigger cases and better clients?

One practical way you can check this is by Googling “Best” keywords in your area such as: Best Personal Injury Lawyers and see which directories show up. If Superlawyers is ranking for important terms you care about, it could be worth a look. This is what we call Barnacle SEO.

Us Messaging vs. You Messaging: Which One Is Super Lawyers?

At Juris Digital, we consistently preach the idea that your law firm’s marketing messages should always be about the client instead of the lawyer.

It’s the difference of:

• “Us” messaging (“We have so many degrees, so many wins under our belts, so much experience…”)
• “You” messaging (“You will probably have a hard time getting a fair settlement from the insurance company by yourself, but an experienced lawyer with a record of success can use effective strategies to get you what you deserve.”)

The second message is so much powerful than the first, even though both emphasize the importance of experience. The distinction is in to whom it is important.

Which of these messages does the Super Lawyers distinction communicate?

Arguably, you could position it either way.

The mistake would be to make it the focus of your messaging, wherein the Super Lawyers badge becomes all about you. “Hire us because we’re Super Lawyers!” doesn’t directly connect with the client’s experience.

This is better: “Your chances of maximizing compensation are better when you’re represented by a lawyer who knows how to negotiate claims with your best interest in mind. That’s how attorneys make a difference. We believe our clients have gotten bigger financial recoveries because we combine passion with experienced-based strategy… and that’s how we became one of the few firms recognized by the Super Lawyers program.”

The latter gives context to the Super Lawyers designation and makes it part of a narrative the client can relate to and understand.

So it isn’t so much about whether you include a Super Lawyers listing on your website as how you include it.

Check Your Jurisdiction’s Latest Ethics Opinions Too

A quick caveat: if you think mentioning Super Lawyers on your website might get you in trouble with your state bar, stay away from it altogether.

To date, we aren’t aware of any state ethics boards that have prohibited attorneys from putting a Super Lawyers badge on their website. But several states (most notably New Jersey) have issued strict guidelines for doing so.

In Jersey, for example, it’s okay to note that you were selected by the Super Lawyers organization for inclusion on its published list, but you can’t simply call yourself “a Super Lawyer” without further explanation. (That’s important because we’ve seen a lot of lawyers calling themselves just that online, without any fine print.)

Even if you make the clarification on your own site, you could get in trouble by including the Super Lawyers designation on LinkedIn or other social media forums lest you follow the rules to a T there too.

In Connecticut, there’s an ethics advisory opinion that talks about the importance of clarifying which practice area Super Lawyers recognized you for, among other things.

And the ABA published a study back in 2011 that detailed the ethical problems that could arise in other jurisdictions.

These are just examples, and it’s always possible that other ethics boards could issue new and different opinions in the future. So keep an eye on those rulings, and in the meantime, err on the side of careful and thorough wording… or otherwise don’t mention Super Lawyers at all.

(By the way, while we’re on the topic, you might want to read our guide to six common ethics mistakes lawyers make in their online marketing. There are some lifesavers there.)

Gut Instinct: How Does Super Lawyers Make You Feel? Icky or Proud?

An important consideration in all this is your own personal reaction to the Super Lawyers brand. Did you feel proud when you or your colleagues were selected? Did other people in your own life seem impressed? Do you, personally, think the distinction means something?

We find that different lawyers answer those questions differently. If you respect the honor and are genuinely proud to have it, we aren’t about to tell you not to promote it. By all means, put it on your site! Be proud! It is something!

By the same token, if it doesn’t sit well with you, don’t feel like you must broadcast it or else you’re committing a marketing sin. We promise: you’re absolved.

Super Lawyers and SEO: Who Benefits More… You or Them? Or Both?

SEO cuts both ways when it comes to Super Lawyers. Their site can send some traffic your way. There are prospective clients out there who visit attorney rating websites to look for a lawyer. When those sites link to your firm, that brings in leads and also adds some backlinking value to your quality score in Google’s algorithm.

But by putting a Super Lawyers badge on your website, you might be helping Thomson Reuters just as much as they’re helping you (if not more). Unless modified, the embed code they send along with that badge will link your site to theirs.

The danger there is that you could actually send traffic away from your site to SuperLawyers.com, where your client-to-be could discover another local lawyer (perhaps one who is paying for premium placement) and hire them instead.

We’re not convinced that’s going to happen on a regular basis, mind you. Most of your leads will see the badge, some will be impressed by it, but how many will care enough to click and start browsing for other lawyers?

Still, if it happens even once, that could be once too many. What if it’s the million-dollar case that got away?

It’s worth noting that SuperLawyers.com does very well on Google, consistently earning a high rank in local search results. Better to be listed there than not. Then again, just because you earn the Super Lawyers distinction doesn’t mean you have to plaster it on your own home page. In other words, they can link to you even if you don’t link to them.

So there isn’t a clear-cut answer as to whether SEO goes in the “pro” or “con” column for Super Lawyers. Call this one a draw.

Looking for a Yes or No Answer?

At the end of the day, there probably isn’t a clear-cut right or wrong answer to the question in our headline. But we promised an easy “yes” or “no” for those looking for one. So here it goes…

Yes. By all means, if you’re a Super Lawyer, say so. But (surprise, surprise… a caveat):

• Don’t make too big a fuss over it.
• Couch it in a “you” narrative, not in “us” language
• Think twice before linking to SuperLawyers.com from your own site
• Be super careful about the language you use with respect to the ethics rules & opinions in your jurisdiction
• Make sure any reference to Super Lawyers on social media includes the same context/disclosures required by the ethics rules
• Never make the Super Lawyers designation the focus of any webpage on your site.

Some perspective: no law firm will either rise or fall solely on the basis of a Super Lawyers badge.

Hire Juris Digital to Manage Your Law Firm’s Digital Marketing Strategy

If you’re wondering whether to include Super Lawyers on your website, what you’re really wondering about is how best to market your legal services online.

As it happens, digital marketing for attorneys is exactly what we do at Juris Digital (the only thing we do, in fact), and we’re very good at it.

There’s a reason we’ve earned the top spot on Google for attorney SEO, and it’s the same reason we’ve gotten so many of our other clients to the top of Google too.

We know how to build attorney websites and use digital strategies to make law firms grow. Find out what we can do for you.

This post was last updated on 6/5/2023 by Casey Meraz

Casey is the founder and president of Ethical SEO Consulting and Juris Digital based in Denver, CO. Casey’s specialties are in organic and local SEO. Casey can be found on the legal tech speaking circuit at conferences like ABA Techshow, BEDLAM, and more.  He is a regular contributor to the Moz Blog and the author of  the Amazon Best selling books: “How To Perform The Ultimate Local SEO Audit” and “Local Marketing for Personal Injury Lawyers”. If you have an SEO question or need advice please feel free to reach out by email: [email protected]. Follow Casey on Twitter @CaseyMeraz.

30 Actionable Digital Marketing Strategies for Lawyers & Law Firms

Online marketing can be an intimidating task for law firms, especially those that are new to the game.

This article contains 30 online marketing strategies which have been proven to effectively generate new clients for our law firm clientele.

The biggest firms who have the most resources may find themselves investing in most of these areas, but don’t worry, you can still generate new business by identifying what online marketing strategies work best for your firm, and then focusing your limited time in those areas.

Below I’ve organized each strategy into different categories to make it easier to digest:

Local SEO Strategies for Law Firms

If you want to sign more cases in your local market, Local SEO is essential. A surprising number of people are looking for “lawyers near me” and other local related searches. While we personally don’t think it’s the best way to find an attorney, its happening so you should try to get in front of potential clients here.

Local SEO is Search Engine Optimization that focuses in a specific geographic market, and it’s an especially effective channel when paired with a narrowly focused legal practice.

The more granular you can be, the more authority you can build on a particular subject matter. Let’s face it. It’s easier to be known as The Car Accident Expert vs. the everything personal injury expert.

1. Get Ranked in Google’s Local Pack

The 3 pack, or local pack is typically the first set of search results you will see after paid ads and LSA’s. These are displayed when Google believes the searcher is intent on searching for a local law firm.

If you want your business to succeed in the world’s most popular search engine you need to do things in a way that pleases the Google gods.

Here are a few quick tips to help you get ranked in the 3 pack. But keep in mind that local results are heavily influenced by the location of the searcher. If someone searching for an attorney is physically near your office when they’re doing the search on Google you’re more likely to show up.

• If you don’t already have a free listing make sure to create one. You can do this and manage your Google Business Profile (GBP) online. Make sure to follow all of Google’s guidelines and use your unique office address, phone number, and website. Don’t spam or create fake business listings. Once it’s verified it will be live on Google.
• Fill out your profile 100% completely and accurately.
• Add photos of the interior, exterior, and of your staff. Bonus tip: Show signage with your business name to prevent possible suspensions.
• Optimize the website you connect to your Google Business Profile for your location and primary practice areas. Typically this involves adding your Location and Practice Area in the title tags and page content. It also involves adding relevant content, alt tags to images, office pictures and more. Having a professional law firm website design will help your firm convert more visitors.
• Markup your local business Name, Address, & Phone Number using our free SCHEMA Generator here. This should be on the landing and contact pages of your website.
• Build the top citations for your business (more on this below). Citations are your business name, address, and phone number listed on third party websites such as Yelp, Facebook, and more.

2.  Build singular, accurate, and relevant citations to your firm. Focus on directories that will bring actual referrals.

What are citations in Local SEO? Local SEO citations are mentions of your businesses name, address, phone number, and website on online directories.

For example, a listing on yelp.com or yellowpages.com that matches your Google Business Profile, address, phone number, and website will count as a citation for your business.

See an example of a Yelp Citation below:

Many people use niche specific directories for searches, online yellow pages, and review type websites to locate the best law firm to help them. Being listed on these helps your Local SEO, keeps your data accurate, and increases your visibility to new audiences who may not have seen you otherwise.

I suggest you stay away from automated citation building services like Yext. They will charge you a monthly fee for something that can really be done once.

Plus, from a Local SEO perspective, the effectiveness of citations has been greatly diminished. Instead the primary focus here is to get your law firm listed on directories that will bring you actual clients or act as a decent link source to boost your rankings.

3: Get Your Law Firm Listed On Bing Places for Business

Just like Google, Bing displays local results in their search results. These come from Bing Places For Business. Many people will get started on Google and forget Bing altogether which is a huge mistake.

You can create a free listing here to get listed in Bing’s local results. Make sure you fill it out 100% to get the biggest benefit for your law firm.

With the change in the search landscape and introductions of generative AI more searches are going to Bing than they have seen in the past few years.

4. Develop A Review Strategy: Reviews are Important for Attorneys [Not to mention reputation & trust!]

Failing to have an online review strategy is one of the biggest mistakes a law firm can make. Your potential customers are likely to research your firm or the attorneys at your firm. Making sure you are putting your best foot forward here will help you sign better cases.

If this is not apart of your process and reviews are not coming in regularly, then you have a problem and it need to be fixed.

The reality is that many people turn to the web for reviews and they research what’s out there. In fact, according to a recent study, “93% of millennial’s say they rely on consumer reviews before making a purchase”. That means that potential clients are likely typing in attorneys or law firm names and adding the word “reviews” at the end.

What comes up when you google your brand + reviews? Do a quick Google search and find out.

To have a proper review strategy you need to identify the places online that are most important for your business.

For law firms, as a general rule of thumb I recommend the following websites in this order:

You can always expand your sources from there but remember that Facebook, Avvo, and Findlaw typically rank for popular “city + lawyer” keywords in the Google.

The only true way to determine which review websites are most important in your market is to understand what ranks when people Google your law firm name or attorney’s names and checking to see which websites rank for “Best [type] lawyer in [city]”. This will vary market to market.

Here is one strategy you can use today to start generating more reviews from your clients:

• Make sure to reward positive reviews with your staff. Give away a small gift card for each review.
• Make reviews a part of your employees yearly evaluation
• Ask clients when they are most happy. That could be when you get a small win in their case, or things are looking up, or when they get a check. Ask whenever they are happy during the engagement.
• Make it easy for them! Use our Google Review link generator and easily send out links that will open the Leave a review box.

5: Paid Ads in The Local Pack

Since Google likes to make money you can always shortcut the local SEO and pay per click.

Google now shows ads in the local pack and local finder through their pay per click model. This means you will pay per each click unlike Local Services ads where you pay per lead.

I recommend this approach if the cost per clicks are good for your industry and if you already have strong reviews. If you have no reviews or bad reviews you may be paying for no conversions.

7. Take Advantage of Local Services Ads

Local Services Ads are the new kid on the block. Local Services Ads are a Google Pay Per lead model where you show up above the traditional paid search results. While these are new for personal injury attorneys, they have been around in other industries for some time. We recommend our clients take advantage of LSA’s if they have the budget to do so.

7. Get Listed On Apple Maps

It seems that Apple maps still pulls data from Yelp.com, but if you’re not listed in Apple Maps you’re missing a huge opportunity. Did you know that Apple Maps now gets over 5 billion requests a week?

If you think about the power of that and Siri it’s a no brainer that you should be listed here and own your listing.

To sign up simply visit mapsconnect.apple.com and sign in with your Apple ID. From here you can create or claim your listing. Make sure you fill it out 100%.

Organic Search Engine Optimization Strategies For Your Law Firm

Organic SEO is still the primary traffic driver for law firms and the best source of new business for our clients. As an attorney SEO agency this is our personal bread and butter.

Organic SEO represents the free clicks you get from search engines like Google, Bing, and Yahoo. Since Google is the biggest we typically align our efforts to be the most aligned with their requirements.

Below is an example of a search with two standard Google Organic results:

Content is an important piece of the puzzle and the creation of it can be a hassle. One tactical tip to create content easier and better is to identify the subject you’re writing on and think of all of the sub-topics or related questions.

You can write those down and then have someone ask you in an interview format. If you do this you can then get that transcribed & edited and produce content quicker and easier in your own voice.

8. Online Website Content & Content Marketing for Your Firm

When we’re talking about organic SEO the importance of website content cannot be overlooked.

The problem I run into most often is that clients want content on their website but they don’t want to put in the effort to make it as good as it should be. If you’re concerned about ranking in Google for important keywords you need to ask yourself “Is my content better than everyone else’s”? If not, you will have a problem.

If you’re creating practice area pages, for example, a potential client does not want to read a 200 word summary of local traffic accident statistics.

On the other hand, they probably do want to know things like, “how long will my case take”, or “how many cases have you won”. That type of information on your website will help connect with potential clients much better. Really they want you to solve their problem. That’s why they’re looking for an attorney.

[ RELATED: How to Create the Best Website for Your Law Firm ]

Think of each page of your website as serving a purpose around a topic and be very thorough when writing it. Put yourself in the client’s shoes and ask if you’re creating content that answers your potential client’s questions in a way that’s easy to read?

If not, you may need to make a change. Start by creating strong FAQ pages to common questions based on actual keyword volumes. Use SEMRush.com to make the keyword research a bit easier and write on topics with recorded search volumes.

Only write content where what you put out is better than everything else out there. If you follow that rule you will never have any issues ranking

If you’re looking for an exhaustive example of content marketing for attorneys check out this free guide we wrote especially for you.

Remember that producing content is only half of the battle. You must share it with interested parties to get traction.

9. Boost Your Law Firm’s Visibility Through Blogging

Do lawyers need to blog? Yes. If you need to know how to start a blog for your law firm check out our law firm blogging guide here.

Blogging is a great way to increase your exposure and create content your audience is interested in. Don’t ever write a blog without a purpose or because “Google likes fresh content”. Write it with a purpose in mind. Solve a problem that your potential clients might find themselves in. This is a great way to build credibility and establish yourself as an expert.

10.  Send Out a Press Release

Although I don’t do many press releases anymore they still provide a function and are a great way to increase your exposure in local news. Tying a press release with a community facing campaign and utilizing social media to expand upon this can create a lot of local media pickup and even earning links.

Here is an example of a community event were involved in that got local news pickup (even without the press release).

We will still use press release to this day for many SEO reasons (and many non SEO reasons)

The fact is that I have been able to measure increases from using press releases on occasion while everyone is avoiding them like the plague.

10. Law Firm Link Building

Link building and earning links must still be a major part of your online marketing strategy if you want your website to beat your competition. Google still uses links to judge the authority and relevance of a website. Having links from

Google still uses links to judge the authority and relevance of a website. Having links from high-quality websites going back to your website is still the biggest ranking factor if you have everything else under control. Here are 21 ideas for lawyer link building for you to check out.

In addition of the organic and local SEO benefit, you will get from authoritative links, you can also bring in relevant traffic. If you’re rated as top attorney for example on a local news website and they link back to your website, you will get visitors who found you on the news website and clicked through to yours.

The links that are going to have the most effect on your local and organic rankings are links that fall into one of these categories:

1. Local links from business websites located in your city or state
2. Relevant links. As a law firm links from law schools can be relevant.

Try to stay away from links such as:

1. Paid links. Google actively penalizes law firms who engage in paid link building
2. Non-relevant links. These seem to have been de-prioritized by Google.

Social Media Strategies For Lawyers

One of the top ways that lawyers get more business is from referrals. Some of the most successful law firms I have spoken with have a strong social media presence.

Although I don’t recommend getting into social media without a strategy, there is a common one I see from successful law firms which involves just being community oriented.

By posting content relevant to your local audience you can stay on the top of your followers minds.

A friend of mine recently got a multi million dollar settlement from just being visible at the right place at the right time. This approach is really about getting you in front of potential clients and staying relevant.

When using Social Media make sure to share your content with relevant and interested parties for more exposure and engagement. Be thoughtful about what you share and why you’re sharing it. Don’t share crap. You should also utilize hashtags which use the # symbol for your content. For example, If I’m sharing a local community event in my hometown of Denver I might add the hashtags #denver or #denverevents. This allows people to easily find content by searching for those hashtags. You should also never just share your own content and self-promote. That’s a great way for people to lose interest unless you’re doing something amazing.

Social media is also a great place to share any community information such as awards, events your sponsoring, or free advice you’re giving.

If you can compile great info at once and you want to automate it I suggest tools like Buffer and Hootsuite which can automate your posting.

Here are the networks I recommend along with simple strategies you can use:

11. Consider Using Twitter for Online Marketing or Outreach

Twitter is where you communicate when you have a message of 140 characters or less. Before starting on Twitter decide if your brand and your attorneys are going to have an account and make a purpose for each. To get started stick with a simple strategy of sharing relevant content to build your audiences.

One way to do this is to think of your own voice. What are you passionate about in your community? It may not be your practice of law. Maybe it’s silly lawyer mistakes. You could research articles related to silly mistakes and regularly post the best ones on your feed. You can tie this into a best of post on your own blog and share that as well.

If you do share something that you have written feel free to reach out to influencers with more followers in your locale or niche and ask them to share it. What’s the worst that can happen?

Also, you can use Twitter to reach influencers who might be willing to share the content you’re writing about. Share it with them and see what they say.

12. Use Facebook for Paid Ads

Currently, Facebook is surpassing 1.23 billion active monthly users. Chances are your friends, family, and potential clients are there. If you setup a Facebook business page you’re unlikely to attract followers unless you pay for them or offer very fun and social consistency which makes your page worth following.

Unfortunately for several years now, Facebook’s organic reach has been seriously diluted. The best way to use Facebook in 2023 is to boost posts with paid ads to highly relevant audiences.

Make sure to give the algorithm time to adjust to your targeting preferences. I think we all know FB / IG and other social media platforms follow us around and stalk us with ads based on things we’ve talked about.

14. LinkedIn.com

LinkedIn is no longer the graveyard it once was. If you’re in B2B then LInkedIn is a great place to be.

Linkedin is a great tool for business to business relationships. If you’re a business lawyer you can use this as a strong tool in many ways.

First, you can import your prior clients and connect with them to make your network bigger.

If they’re in your feed when you make a post they will see it. LinkedIn also has some paid advertising options as well but the bigger goldmines are segmenting your typical clients and connecting with them.

If you can share something of value such as an eBook or tool that will help overcome a common pain point you can get in the door. They also have groups that you can connect with.

You can also take advantage of LinkedIn paid ads and end up directly in your clients inbox if you have a very targeted ad.

15. Share Content & Discuss on Reddit.com

Reddit is a website where I spend a lot of my time. That’s because there are over 542 million monthly users on the website speaking about very passionate topics. This is a great place to engage with potential clients, build your expertise, and promote your content.

To do this simply check out Reddit.com and search for relevant subreddits. Here is a couple I found after a quick search:

Start participating in discussions, answer questions, and when the time is appropriate you can share your content with the most appropriate audience. It’s a great way to get shares, links, and comments.

16.  Consider Using Periscope

Recently I spoke with a lawyer who had a huge social following that used Periscope to host a live legal broadcast to over 1,000 participants. The results were added trust being built from potential clients which turned into more business.

While I have not heard of anyone else doing this successfully it may be a missed opportunity.

17. Don’t Ignore Tik Tock

Tik Tock is a place where people like me spend way too much time online. If your target audience spends time here (which chances are they do). It might be worthwhile to create quick and engaging videos.

You will probably have to test the waters and see what becomes sticky. And just like any other social media strategy, don’t get too involved unless you have a plan and a way to measure success (followers, likes, clients, etc.)

Answer Legal Questions Online For Your Clients

When potential clients are looking to hire an attorney they commonly find themselves in a situation they have no experience with. This is a point in their journey where they may turn online for answers.

While your website is the best place to answer common questions that your potential clients ask your front desk staff or your attorneys, there is another untapped market. These networks are legal websites such as Avvo and question-based websites where people can ask their question.

By participating in these discussions you can showcase your expertise and get in front of a potential client and showcase your expertise. After all, the more you give the more you get.

17. Answer Legal Questions on Avvo

Avvo has a few opportunities for this by either creating free legal guides or by answering questions from potential clients. While I would save writing a legal guide or article for after you have already answered the questions on your website, I would say that the Q&A is a good opportunity.

Here is where people submit questions: https://www.avvo.com/ask-a-lawyer. You can answer them by logging into your avvo.com profile.

Avvo does rank for many of these FAQ queries in Google Search Results. The key is to always be where potential clients are clicking. This is just another example.

18. Answer Legal Questions on Quora

If you haven’t heard of Quora you must not be one of their 100 million active monthly users. This powerhouse Q&A website has been growing big. Quora is a community where people can ask questions and the best answers are the ones that are usually the most detailed and have the most upvotes. Below is a sample Quora question:

To participate simply create an account on Quora.com and start following relevant threads like this one.

You can respond with your profile and even provide a link back to your website. While the link is a nofollow, it can still generate referral traffic.

19. Online Marketing in Forums

Contrary to popular belief, forums are not dead. Forums are still thriving on the internet and people are turning to them for discussions and to get answers to questions. This is where getting creative will really pay off. One option is to monitor legal forums like these:

• https://forum.freeadvice.com
• https://www.thelaw.com/forums/
• www.lawyers.com/discuss-your-legal-issue.html
• www.lawyercentral.com/forum/

But another option is to monitor forums where your clients hang out. For example, if you’re a bankruptcy lawyer you may want to hang out on financial advice forums. The options are limitless and you can find them by simply searching Google for a topic you’re interested in + “forum”.

I find that Q&A and social media are easier if you set up alerts for new responses or if you just set a dedicated time to look at them all, like one hour a week.

Paid Search Strategies

Paid search is the quickest way to start generating new leads. If you’re willing to pay per click in Google’s ad network you can start generating clicks today. The issue is that you will always pay for these clicks and the prices will go up as the competition gets stiffer.

That being said you can also see higher conversion rates by participating in both organic SEO and pay per click at the same time if you have more search share.

Here are some of the methods and strategies we use for our clients in paid environments.

20. General Retargeting

Retargeting involves setting up a small script on your website that tracks the visitors who have come to your website. Once they leave they will see banner ads for your company on other websites they visit for a set period of time, typically 30 days. You can sign up for this through Google’s ad network.

Have you ever looked at a product or service and then wondered why you started seeing ads for it all over the internet? That’s why.

Google has cracked down on this for some law firms. They are now limiting some attorneys from having ads.

21. Social Retargeting

Social retargeting is the same as retargeting but geared towards social networks. We use this through Facebook’s Ad Manager.

If a potential client visits your website you can serve an ad to them when they go back to Facebook.

22. Google Ads (Formerly called Adwords)

If you’re looking for website visitors that you don’t already have, Google Adwords is a great way to start paying for clicks. The top search results in any Google Search are ads and they rotate out depending on who’s paying for them.

Each time someone clicks on an ad you will be charged what you agreed upon to pay.

A good adwords campaign involves proper keyword research and regular monitoring to make sure that you’re not paying for clicks that won’t turn into more business. This can be setup through Google’s ad Manager.

The biggest problem with PPC is the cost per click. For personal injury attorneys this can get to hundreds of dollars per click.

23. Paid Social

Paid social is just like Google Adwords but on social networks like Facebook or Twitter. Facebook is really cool because you can segment audiences on very targeted demographics such as age, location, or interests.

Paid social campaigns should be undertaken on a case by case basis with the content you create and geared towards promoting it towards the most relevant audience.

24.  Paid Video

YouTube.com offers paid video placement for your own video ads which will play before YouTube videos. This is a great way to get your video message across.

YouTube.com is the world’s second largest search engine. They also have some great targeting options which are helpful when narrowing your audience.

25. Monthly Email Marketing Campaigns

I commonly am shocked to hear how many attorneys are not involved in email marketing. Email marketing is a great way to build your audience and stay relevant. A year ago I met with an attorney who used email marketing to generate a multi-million dollar case just off of a monthly newsletter with a low subscriber amount.

The trick to doing good email marketing is to email your list with relevant causes. You can share accident safety tips if you’re a PI Lawyer or common mistakes that lead to bankruptcy if you’re a bankruptcy attorney. You can email your subscribers monthly and give them something to be happy about.

This will also keep you in minds of your clients and can generate case referrals easily. If you don’t have a way of growing your email list make sure to sign up for SUMOME and use their email collection box. If you’re getting website visitors you’re going to grow your list month over month, just by using this plugin.

Email Markeitng is also great because you control your audience. Even if your website was ever demoted by Google you would still have your email list.

26. Video Content Marketing

Video Marketing is generally underutilized by most attorneys. While video used to be cost prohibitive, any attorney with a cell phone and a quick microphone setup can create a high-quality video.

I do want to stress that quality videos are going to perform better than cheaper ones so spending a couple of hundred bucks to get the right setup with sound can go a long distance.

The strategy here is to create videos for your firm based on frequently asked questions. Ask your legal assistants and intake staff what questions they get the most and then turn those into FAQ videos. These videos can be shared on YouTube.com or Vimeo.com as well as posted on your own website and social media channels.

28. Host a Webinar

Webinars are not for every area of law, but Business Law is one area that would be a good one. By holding a free online webinar you can showcase your expertise on a topic relevant to your audience. One example would be a webinar geared towards “How to cut your corporate tax in 2023″.

The goal of the webinar is to share useful nuggets of information so that you can generate new clients by looking like the expert.

Consider partnering with your local bar association to help promote the event to their members in exchange for a membership plug.

29. Host Community Classes

Just like you can offer an online webinar you can do this offline and still get an online benefit. Host a meetup at your office on a relevant topic and submit the event to the city website, chamber of commerce, and other interested groups.

You can get free promotion by providing a community service and you’ll come across as the authority on the subject with proper preparation.

30. Write an eBook

One strategy we use for our clients commonly is to make them look like the authority in their field by having them write an eBook. Sharing knowledge can help people trust you and want to hire you. Once you write it you can sell it on Amazon and other platforms as well as generate customer reviews of your book.

Here are a few other online marketing strategies you can use to get new clients

1. Create a professional website: A well-designed website can showcase your firm’s services and expertise, and serve as a central hub for all of your online marketing efforts.
2. Use social media: Social media platforms like LinkedIn, Facebook, and Twitter can be effective ways to connect with potential clients and showcase your expertise.
3. Start a blog: Blogging can be a great way to demonstrate your expertise and provide valuable information to potential clients.
4. Write articles and guest posts: Writing articles and guest posts for industry publications and other websites can help you reach a larger audience and establish yourself as a thought leader.
5. Engage with clients and potential clients on review websites: Responding to reviews and interacting with clients on websites like Google, Yelp, and Avvo can help improve your online reputation and attract new business.
6. Use email marketing: Email marketing can be an effective way to stay in touch with current and potential clients and promote your services.
7. Host webinars or podcasts: Hosting webinars or podcasts can help you reach a wider audience and establish your expertise in a particular area of law.
8. Optimize for search engines: Utilizing search engine optimization (SEO) techniques can help improve the visibility of your website in search engine results, making it more likely that potential clients will find you online.
9. Use online advertising: Online advertising, such as Google AdWords, can be an effective way to reach potential clients and drive traffic to your website.
10. Network with other professionals: Networking with other professionals in your field, including lawyers at other firms, can help you find new clients and build your reputation.

Whatever Strategies you Pursue, Focus on Quality and Grow Your Firm Online

I plan on keeping this list growing and adding more ideas over time. One major takeaway I would like you to have though is to remember that anything worth doing, is worth doing right. While it’s probably not feasible to participate execute all of these online marketing strategies by yourself, you can and should focus on a few and make them consistent and high quality. Doing this will result in more business for your firm and help establish your place in the community.

In an ever-evolving digital landscape, online marketing has become a necessity for businesses across industries, and the legal field is no exception. For lawyers, internet marketing isn’t just about creating an online presence; it’s about effectively reaching and communicating with potential clients. It’s about understanding and leveraging the power of legal marketing, social media marketing, and web marketing to elevate your law firm’s brand.

The Power of Web Marketing for Law Firms

Web marketing, also known as internet marketing, plays a significant role in a law firm’s success. This strategy involves everything from enhancing your law firm’s website to employing search engine optimization (SEO) techniques to increase your website’s visibility in search results.

A robust web marketing plan helps prospective clients find your law firm online, comprehend your services, and gain the confidence to reach out for assistance. In this competitive market, digital marketing for lawyers is a tool to stand out, draw in clients, and ultimately, grow your business.

Social Media Marketing: Building a Strong Online Presence

Alongside web marketing, social media marketing is a game-changer for legal marketing. The utilization of platforms like Facebook, Twitter, LinkedIn, and Instagram for lawyer marketing can significantly enhance your firm’s online presence.

Social media marketing allows you to interact directly with potential clients, showcase your expertise, and build your brand identity. It provides a platform to share relevant content, engage with users, and position your law firm as a thought leader in the industry. This direct engagement through social media advertising fosters trust and creates a sense of personal connection between your law firm and potential clients.

The Role of a Digital Marketing Firm in Legal Marketing

Engaging a digital marketing firm specializing in legal marketing can ensure your internet marketing efforts are strategic, cohesive, and effective. These experts understand the ins and outs of lawyer web marketing, from SEO to pay-per-click advertising, content marketing, and beyond.

Such firms can create a comprehensive online legal marketing strategy tailored to your law firm’s unique needs and goals. This not only involves optimizing your website and managing your social media platforms but also includes digital advertising, tracking analytics, and tweaking strategies based on performance.

In essence, online marketing is an essential aspect of a law firm’s operations in the digital age. With the right strategies and a specialized digital marketing firm, you can enhance your law firm’s online presence, connect with prospective clients, and pave the way for your firm’s growth and success.

Last updated on 6/1/2023 by Casey Meraz

Casey is the founder and president of Ethical SEO Consulting and Juris Digital based in Denver, CO. Casey’s specialties are in organic and local SEO. Casey can be found on the legal tech speaking circuit at conferences like ABA Techshow, BEDLAM, and more.  He is a regular contributor to the Moz Blog and the author of  the Amazon Best selling books: “How To Perform The Ultimate Local SEO Audit” and “Local Marketing for Personal Injury Lawyers”. If you have an SEO question or need advice please feel free to reach out by email: [email protected]. Follow Casey on Twitter @CaseyMeraz.

A non-bank mortgage lender has delivered record lodgement numbers, nearly 18 months after its acquisition by MA Financial, an ASX-listed diversified financial services business.

Over the six months to the end of June, MA Money’s lodgements have grown by more than 500%, which according to Chris Wyke (pictured above left), joint CEO of MA Financial, “highlights the positive response to MA Money’s product offering from brokers.”

Wyke said that MA Money has undergone significant change since it was acquired 100% by MA Financial in February 2022 – “from being a niche lender to a genuine non-bank lender with a comprehensive product offering, new technology platform, and one of the best executive and support team line ups in the industry.”

Recently, Alex Brgudac (pictured above right), who according to Wyke, is “one of our industry’s most respected figures and knows how to grow a business,” joined the business as head of sales and strategic partnerships.

Brgudac said MA Money had also maintained exceptional turnaround times of 48 hours since launch.

“We have received very positive feedback from brokers on our service delivery and very competitive product range,” he said.

“While there are traditionally growing pains when building a large-scale business, MA Financial chose to invest heavily in ensuring it delivered the key considerations of consumers and brokers when choosing a lender, which has underpinned the remarkable growth.”

The non-bank has also restructured and expanded its sales team, with the appointment of Ebony Maxwell as Victorian state manager and Dayna Manser as business development manager.

“MA Money has big plans. We will soon be announcing the release of a number of new products in the coming weeks including SMSF and non-resident loans and a private funding product,” Brgudac said.

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Juris Digital recognized for its flexible, people-oriented work environment

Denver, CO, May 9, 2023—Juris Digital has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which hits newsstands on May 16, 2023, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture, whether operating in a physical or a virtual facility. Juris Digital was recognized in several special categories, including:

• Established Excellence: 5-14 years in business
• Prosperous and Thriving: $5MM – $50MM in gross revenue
• Employee size: 50-99 employees
• Rocky Mountain Region: CO, ID, MT, NV, UT, WY

Juris Digital has succeeded in building a culture in which people come first. Employees are highly engaged and receive recognition for their contributions. Juris Digital fosters a flexible work environment and strives to accommodate each person’s individual needs. Leaders at the company listen to their employees’ feedback, provide them with opportunities to test out new ideas, and reward them for going the extra mile. Goals are clearly defined and employee development remains a top priority. 

Here are a few of the anonymous comments provided by employees who participated in the survey:

“I have never worked for a company that is not only dedicated to satisfying clients, but is also dedicated to taking care of their employees, rewarding all the hard work they put in. I am constantly telling my peers how I feel so cared for at my company.”

“This company is truly fantastic. The work they do, their approach to clients, the people that work in the organization, the way the company is structured, the management, and the great attention given to employee welfare.”

“I am able to speak openly to everyone about anything, including the senior leadership team. I feel like my opinions are really taken to heart.”

“Juris Digital is by far the best place I’ve EVER worked. The culture and opportunities are unmatched. 1) Flexibility in where and when you work. 2) I am always recognized for a job well done and encouraged to keep going. 3) I am always heard. If I have a process improvement idea, our leaders encourage me to pursue it, test it, and adopt it.”

This year, Juris Digital is among 591 honorees, which Inc. selected from thousands of submissions. Each company that was nominated took part in an employee survey, conducted by Quantum Workplace, which included topics such as management effectiveness, perks, fostering employee growth, and overall company culture. The organization’s benefits were also audited to determine the overall score and ranking.

“Being named to Best Workplaces is an honor that only a small fraction of companies have been able to claim,” says Inc. editor-in-chief Scott Omelianuk. “Proving to the world that you’re a magnet for talent and have a culture that keeps teams engaged, productive, and proud to come to work is a truly remarkable achievement.”

About Juris Digital

Juris Digital advances its mission of helping lawyers help more people by building, optimizing, and promoting exceptional websites. Juris Digital’s services include search engine optimization (SEO), website design and development, legal content writing, local service ads, and paid search marketing.

Through these services, Juris Digital helps its clients strengthen their reputations and build their online brand presence to attract more clients and better cases. In addition to building great client relationships, Juris Digital is committed to caring for its people. Its core values include fostering a fun work environment, expressing gratitude for team members, and treating everyone with dignity and respect.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States.

The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

Leann Pickard serves as Chief Operations Officer at Juris Digital. After joining Juris in 2016, Leann held several positions within the organization before becoming COO — this experience led her to become a dynamic, versatile, and charismatic leader, championing next-level digital marketing practices. Leann combines her technical knowledge, entrepreneurial thinking, and passion for leadership to scale up operational success.